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Attracting & Converting High-Paying Clients: Stand Out, Book Big, Sell More

Sunday, March 1, 2026
1:30 pm - 3:30 pm



Many times we find ourselves at odds with the two sides of our own brain - struggling between what one side tells us we should do and what the other side tells us feels right. We need to balance those two thoughts if we are going to be successful at creating work that feeds our souls and inspires others and yet still pays the bills! We are creatives and as such feel both a desire and a need to create. But are you creating the right stuff or is it time to re-invent yourself? If you feel a little burn out you may already be there.

This program deals with the professional and personal journey we all face, and the consequences of the decisions we make. After nearly 40 years in this business (my 2nd “career”), I can now look back with more clarity on those times when a critical decision was necessary and where it led me.You’ll not only see how those decisions evolved and shaped my work, but also led me from Mill Worker to Photographer, from Photographer to Artist from Artist to Leader (hopefully), back around to Volunteer, and how I knew each step was the right one.
  
This brief synopsis of life will hopefully help YOU to become more introspective of your own life and help you answer the question “Am I where I’m supposed to be?” You may be surprised at the answer. If you’ve ever felt trapped by circumstances don’t miss this! As my favorite Led Zeppelin song says - “there’s still time to change the road you’re on” - no matter how old you are.

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MAKAYLA JADE HARRIS

PPA President

 

Makayla Jade Harris is the founder and CEO of ASET, the industry’s leading virtual sales agency for photographers. What began as a personal mission to create lasting heirlooms for her own family has evolved into a company that now partners with studios worldwide, transforming how photographers sell, serve, and scale through powerful post-session experiences.

A former wedding photographer turned sales strategist, Makayla has helped hundreds of creatives increase their revenue through proven consultative selling methods, high-end client experience design, and emotionally-driven product presentation. She’s known for cutting through the fluff, teaching real strategies that work, and helping photographers break through income ceilings by focusing on connection, value, and intentional business design.

She’s been recognized with awards like 40 Under 40 and Women on the Rise, and has spoken on stages for WPPI, Imaging USA, Shutterfest, Lens & Light, and more. Whether she’s training sales teams, designing curriculum, or helping creatives reclaim their time and profit, Makayla brings a blend of heart, hustle, and hard-earned wisdom to every room she steps into.


Slideshow
PCA-Makayla Harris Portfolio

Connecting Professional Photographers Through Education & Networking

CELEBRATING 128 YEARS 1898-2026