Learning one on one about his classic fine art portraiture!  

PPA Members will receive a PPA Education Merit!

  Tim Walden,   Hon. M. Photog., M. Photog., M.Photog., Cr., F-ASP, CPP

Images that Speak

Tim brings priceless knowledge to the table when it comes to running a successful, upscale portrait studio. With fresh, innovative ideas, mingled with passion and emotion, Tim along with Bev remain a driving force in this industry and an inspiration to those who follow them. They were both awarded the Gerhard Bakker Award for excellence in educating fellow photographers and he is excited to share his journey with you.

Defining your style and establishing your brand. Here he will discuss style and branding and how the Waldens built one of the best known brands in the U.S. known as “Relationship” portraiture. Learn how to build “gaps” between you and the masses by offering upscale services. Tim will look at the Enemies of Creativity, how to overcome them and then give you wording you can use with your clients to get everyone on the same page. Finally, he shares how to incorporate emotion into imagery to elevate its impact and tell people’s stories as he discusses our tag line, “Behind Every Face, There Is A Story.”

Dynamic lighting, posing and sets. Roll up your selves here as Tim delves into the the details of creating great portraiture. He will look at studio lighting using the Walden 3-light system that is beautiful and will set you apart. In this program, Tim will show his “Relationship Posing Templates”, foundational guides that are easy to re-create with a few simple props.

Between the capture & final print. Can a portrait be considered “fine art?” Can it demand the same money as a fine art piece? Tim’s message, in this over-saturated market, is all about being a “Print Artist” in a digital world. He will discuss how to create new respect for the print and its value along with how to capture, process and finesse the imagery for dynamic prints that pull out every detail and how this message fits perfectly with using a high quality lab to complete the process. This segment will include a discussion from Tim on how he creates the iconic black and white fine art portraits that the Waldens are known for.

Marketing principles that work. Learn cornerstone marketing philosophies that will build desire for your imagery, drive business your way and, more importantly, create buzz. Tim will discuss several key areas for lasting success including creating a grand experience, being unique, telling stories (both yours and your clients’) and the importance of building lasting client relationships.

Sales Savvy Why do we work so hard and then drop the ball in the sales room? Here Tim will discusses avoiding the sales killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale we call Suggestions.

Tim and Beverly took over Walden’s Photography from Tim’s father in1980, taking the studio in an entirely different direction when they developed their trademark “Relationship” Black and White Fine Art portraiture.

Today, they run a high-end studio in Lexington, Kentucky, providing beautifully crafted portraits in an elegant studio with impeccable customer service. The Walden’s clientele know when they come to Walden’s Photography, they will leave with a masterpiece that celebrates their loved ones in the most beautiful way possible.


President PPA (2012)

Kodak Mentor

Published Author

National Award Recipient

Member of Society of XXV

Internationally Approved Juror and Speaker

Gerhard Bakker Award Winner for Educational Excellence

Connect with Tim at:



Facebood: Tim Walden


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Virginia Professional Photographers Association

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