The Lloyd's - April & Jason
Jason and April Lloyd own a low volume, high sales photography studio in Blytheville, AR. While the primary focus of their studio is newborn, children and family portraiture, the Lloyd's also offer high school senior portraiture and corporate head shots. The Lloyd's started their business in 2009, and recently moved their storefront studio into a historic home that they converted into a beautiful new studio space.
Jason's background is in graphic design and he serves as the primary photographer for the studio. He is a Certified Professional Photographer and currently serves as a CPP Liaison with the Professional Photographers Association. Jason is also a silver medalist with the PPA. He was awarded the Arkansas Professional Photographers Association's Child Photographer of the Year in 2017, 2018 and 2019 as well as Photographer of the Year in 2018. He has earned an Associate and senior Fellowship medal with the APPA and is currently serving on its board of directors.
April brings her experience as a nurse into the studio's newborn work, and she has been dubbed the "baby whisperer" within their market. She designs sets for newborns and children for each session, as well as wrapping, posing and soothing the babies. April also manages the business and performs all sales sessions, earning the studio a six-figure income consistently since leaving health care in 2004.
5 Habits of a Frail Photography Business
Sustaining a photography business comes with many challenges. Often times we, as entrepreneurs, develop habits that are detrimental to overall vision and potential of our business. A major step in maintaining a healthy working environment is to identify the issues that hinder progress. Jason and April will dive into some of the main issues affecting today's entrepreneurial photographer with a raw, honest, yet uplifting conversation about what they attribute to the success of their small town studio.
Tidewater - Monday, June 22nd
Blue Ridge - Tuesday, June 23rd
Capital - Wednesday, June 24th
Northern - Thursday, June 25th