"Master Your Marketing"

SPEAKER: Gary Hughes, M. Photog., Cr., CPP

As creative entrepreneurs, many photographers find the

“business” side of photography to be the most frustrating.

How can you create systems that will grow your brand while allowing you to spend more time doing what you love?

In this program, you will learn practical marketing techniques that will fill your inbox with inquiries and empower you to take control of your online presence in a way that will let you spend less time on the computer and more time behind the camera:

Social Media – how to choose the right platforms and message for your business

Charitable Marketing – how to become a part of your community and give smart

Time Management – fitting marketing into your routine without getting overwhelmed

Content Creation – using your blog and social media to become an online source instead of a commercial

Gary Hughes will use his years of experience and methods of running a full-time, working photography studio to give you real, honest answers and solid takeaways on how you can get on top and stay on top of your marketing. Master your marketing, grow your business and live your dream.


As the child of photographer parents, it is ironic that Gary's professional life included

everything but photographer until life led him back to the path he was ultimately destined,

photographer.  In 2008 he and his wife founded Hughes Fioretti Photography and,

in the years since, have grown their business by making a name for themselves as

THE place to get headshots in Central Florida.  Aside from running a studio in Orlando,

Florida, Gary is also in demand as a photography educator and travels often, teaching

his methods to photographers all over the world.  His main focus as an instructor is

to empower photographers to create the type of business that sets them free to live 

the kind of life they want.  Gary's work has been featured in Professional Photographer

Magazine and he has been a speaker at Imaging USA, Creative Live, Shutterfest and has

written articles on photography for the Professional Photographer, Shutter Magazine and

Huffington Post.  His book, Photographing Headshots premiered as the number one

book in photographic education in 2016.


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Virginia Professional Photographers Association

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