"More Than Just a Family Portrait"

SPEAKER: Allison Watkins, M. Photog., Cr., CPP


Families are the foundation of society, it’s where life begins and love never ends. 

CREATING FAMILY PORTRAITS is one of the most honorable and important

responsibilities given to a photographer. 

When it comes to creating family portraits we are no longer just photographers, we are authors, writing biographies with photographs. Allison believes displaying family portraiture is essential to creating a strong home environment where our children feel loved in this great big world. 

During her program, Allison will focus on all things important to marketing, creating and selling family heirloom portraits. 

Allison’s class will cover-

-The importance of consciously creating your lifestyle brand

-Making your client feel like a collaborator instead of a business transaction

-Begin with the end in mind - Instilling the power of the print in your clients

-How to get your clients to dress for a successful family portrait

-Location selection

-Lighting family groups 

-The “how” and “why’s” behind her signature posing style

-Why emotion and expression are priceless

-Retouching and enhancing tips for every family

-How to sell large wall portraits

-Maximizing the sale without pressure

-Loyalty marketing & the importance of keeping the clients you already have

Allison’s passion for family portraits began as a child because her own home did not have any family portraits displayed.  Allison vowed when she grew up that her most valuable treasures, her own family, would be the foundation for decorating her home so they would never doubt how much they are loved.  This passion is the driving force behind Allison’s business model.



Allison has been passionate about creating heirloom portraiture for her clients for over 20 years.  Nestled in the mountains of Park City, Utah, Allison’s boutique studio focuses on creating timeless fine art portraiture that capture the unique style of each family.  Creating heirlooms that generations will treasure is one of Allison’s main priorities with her photography.  Her love for her own family is what generates her passion to celebrate all families.

 Allison is a very active member in Professional Photographers of America and Inter mountain PPA and is an International Photographic Judge.  Her artwork has won countless local, regional, and national awards.  One of Allison’s greatest achievements was earned PPA Diamond Level Photographer of the year in 2015 with all her clients family portraits.  Allison has proudly been awarded IPPA Photographer of the Year and IPPA Master Photographer of the Year and has twice earned High Print case for state of Utah at SWPPA.  She has been published multiple times in Professional Photographer Magazine and many times earned her publication in the prestigious Loan Collection.

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Virginia Professional Photographers Association

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